- 1. FREE PRICING MASTERCLASS
- 2. WHAT'S COVERED
- 3. Pricing for heating & plumbing businesses, from start to finish
- 4. Start with the end
- 5. What you really cost
- 6. The calculator, step by step Free Calculator Walkthrough
- 7. What the market actually pays
- 8. Keeping up with inflation
- 9. Setting your price
- 10. Holding your nerve
- 11. From price to quote in seconds GES Live Demo
- 12. Recap and your next step
- 13. There are three rates. Most businesses are charging the wrong one.
- 14. Survival rate
- 15. Reality rate
- 16. Desired rate
- 17. Now put your own numbers through it
- 18. Hourly Rate Calculator
- 19. Personalised Pricing Guide
- 20. TRY GES FOR FREE
- 21. Run a smarter business for you & your customers
- 1. FREE PRICING MASTERCLASS
- 2. WHAT'S COVERED
- 3. Pricing for heating & plumbing businesses, from start to finish
- 4. Start with the end
- 5. What you really cost
- 6. The calculator, step by step Free Calculator Walkthrough
- 7. What the market actually pays
- 8. Keeping up with inflation
- 9. Setting your price
- 10. Holding your nerve
- 11. From price to quote in seconds GES Live Demo
- 12. Recap and your next step
- 13. There are three rates. Most businesses are charging the wrong one.
- 14. Survival rate
- 15. Reality rate
- 16. Desired rate
- 17. Now put your own numbers through it
- 18. Hourly Rate Calculator
- 19. Personalised Pricing Guide
- 20. TRY GES FOR FREE
- 21. Run a smarter business for you & your customers
FREE PRICING MASTERCLASS
You’re leaving money on the table.
Properly costed prices are the foundation of any heating and plumbing business. In the GES Pricing Masterclass, Tulloch walks you through swapping a gut-feel figure for one you’ve properly worked out.
WHAT'S COVERED
Pricing for heating & plumbing businesses, from start to finish
Watch it all or jump ahead/rewatch key sections by clicking below.
Start with the end
Your business should fund your life, not the other way round. This chapter covers the four freedoms (time, money, relationships and purpose) and why your price has to start with what you actually want out of the business.
What you really cost
Charge £50 an hour and you're not making £50 an hour. Van, fuel, insurance, tools, Gas Safe, ACS, holiday, pension: add the lot up and work out your survival rate — the bare minimum you need just to break even.
The calculator, step by step Free Calculator Walkthrough
A run-through of the free hourly-rate calculator: Team, costs, time off the tools, and profit. Put your own numbers in and it works out your three rates and emails them to you.
What the market actually pays
Different regions within the UK have very different average hourly rates. Find out more and how to get your regions average.
Keeping up with inflation
Materials, fuel and National Insurance have all climbed. If your prices haven't moved with them, you're doing the same work for less money every year.
Setting your price
Put your desired rate, your regional data and your goals together and set the number on purpose.
Holding your nerve
Setting the price is one thing, holding it is another. What to do when a cheaper engineer turns up locally, why you shouldn't instinctively drop your prices, and how to give your number without over-explaining or apologising for it.
From price to quote in seconds GES Live Demo
A walkthrough of AI quoting in Gas Engineer Software.
Recap and your next step
Know what you cost, know what your market's paying, and keep your price in pace with inflation.
There are three rates. Most businesses are charging the wrong one.
Survival rate
The bare minimum to cover the business and break even. Nothing for you beyond keeping the lights on.
Reality rate
Survival, plus paying yourself a proper wage. This is the sort of salary you'd earn working for someone else.
Desired rate
Everything covered, a proper wage, and genuine profit on top. The profit that moves you towards your personal goals.
Now put your own numbers through it
The two free resources talked about in the masterclass. Run your numbers through them to get your hourly rates & pricing strategy for your region.
TRY GES FOR FREE
Run a smarter business for you & your customers
Try all GES features for free in a 14-day free trial
- Build quotes & invoices
- Create gas certificates
- Free onboarding call included
- No credit card required