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FREE PRICING MASTERCLASS

You’re leaving money on the table.

Properly costed prices are the foundation of any heating and plumbing business. In our Pricing Masterclass, Tulloch walks you through swapping a gut-feel figure for one you’ve properly worked out.

~20 minutes

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Calculate your rate

Presented by Tulloch Priest

Founder & COO, Gas Engineer Software — the heating business platform.

Get the calculator, guide, and watch the full masterclass for free

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Hourly rate calculator
Price from your real costs Personalised pricing guide
See how your region compares

WHAT'S COVERED

Pricing for heating & plumbing businesses, from start to finish

Watch it all or jump ahead/rewatch key sections by clicking below.

1

Start with the end

Your business should fund your life, not the other way round. Why undercharging is usually about confidence rather than the market.

1:30

2

What you really cost Free Calculator Walkthrough

Charge £50 an hour and you're not making £50 an hour. Van, fuel, insurance, tools, Gas Safe, ACS, holiday, pension: add the lot up, then run it through the free hourly-rate calculator.

4:30

3

What the market actually pays

London into the eighties, the North East and Scotland in the fifties to high sixties. Real numbers on screen, so you can stop guessing at your own region.

9:00

4

Have your prices kept pace with inflation?

Copper, parts, fuel and National Insurance have all climbed. If your prices haven't, you're doing the same work for less money every year.

12:00

5

Setting your number

Put your costed rate, the regional data and your own goals together. Plus margin explained properly, so you can spot the jobs you're doing as a favour.

14:30

6

Protect and raise your price

Cost-plus versus value-based pricing. What to do when someone cheaper turns up locally, why one lost job isn't a trend, and how to word a price rise to existing customers.

18:00

7

From price to quote in seconds GES Live Demo

It's Friday night and you've five quotes to write. That's when people guess. A screen recording of AI quoting in Gas Engineer Software: describe the job and get a quote you can check against your new rate.

22:00

8

Recap and your next step

Three things to take away, and one job to do as soon as the video ends.

25:00

There are three rates. Most businesses are charging the wrong one.

Rate one

Survival rate

The bare minimum to cover the business and break even. Nothing for you beyond keeping the lights on.

Rate two

Reality rate

Survival, plus paying yourself a proper wage. This is the sort of salary you'd earn working for someone else.

Rate three

Desired rate

Everything covered, a proper wage, and genuine profit on top. The profit that moves you towards your personal goals.

Now put your own numbers through it

The two free resources talked about in the masterclass. Run your numbers through them to get your hourly rates & pricing strategy for your region.

TRY GES FOR FREE

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Build quotes & invoices
Create gas certificates
Free onboarding call included
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